International Market Research

Our client is an international market research company who approached Asian Absolute with a request to conduct research about the selling of commodities markets data in China. This project included the creation of a questionnaire in Chinese, interviewing Chinese industry insiders and the generation of a final report in English.

The main challenge was identifying high-level individuals who possessed the requisite market intelligence, and convincing them to spend time in an interview with our researcher.It was also challenging to ensure that our UK-based client, who speaks no Chinese, was kept informed of the progress of the project throughout. It was essential that he was in a position to adjust the focus of the research in line with the regular changes to the research brief from his client.

Thanks to Asian Absolute’s wide network of resources we were able to identify a suitable candidate with the requested financial expertise to carry out the research. We engaged a Chinese financial journalist who specialises in the commodities markets. His competence and connections were key to the smooth running of the research and to the delivery of a detailed and accurate final report in line with our client’s requirements and expectations.

Our English-Chinese bilingual project manager maintained close contact with our client and the Chinese-speaking researcher, ensuring that the client was able to direct the research without the need for extra budget to translate the communications to and from the researcher. We drafted the questionnaire in Chinese ready for use by the researcher, and then translated it into English for approval from the client. The researcher then used the approved questionnaire as the basis for interviews with various key decision-makers within the commodities sectors in China.

After approving our researcher’s detailed final report in Chinese, our project manager had the report translated into English by a finance-specialised translator and editor, before delivering the English version to the client.

Since Asian Absolute was able to source a researcher with the requested expertise and used a translator specialized in the area of finance and commodities, the client was provided with an extensive and accurate research report. The responsiveness and excellent communication between all involved also ensured the client satisfaction at every stage of the project as well as timely delivery of the final report.